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08930_Field_TCGG T695.txt
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civilized by man.” By 1929 she had been homogenized by
means of the movies and photo advertising. Mere print had not
been intense enough to reduce her to uniformity and
repeatability and specialism.
What a fate, to be integral and whole in a fragmented
and visual flat-land! But the homogenization of women was
finally effected in the twentieth century after the perfection of
photo-engraving permitted them to pursue the same courses
of visual uniformity and repeatability that print had brought to
men. I have devoted an entire volume, The Mechanical Bride , to
this theme.
Pictorial advertisements and movies finally did for women
what print technology had done for men centuries before. When
raising these themes, one is beset by queries of the “Was it a